WhatsApp Business API Pricing Update from 1st March – Eazotel

Introduction

Starting 1st March, Eazotel will implement Meta’s updated WhatsApp Business API per-message pricing model for all hotels using the platform. This replaces the earlier conversation-based pricing system with a clearer per-message delivered structure, improving transparency and cost predictability.

What is Changing in WhatsApp Business API Pricing?

Meta has shifted to a per-message delivered pricing model. Marketing, Utility, and Authentication template messages are charged per message delivered. Service messages remain free within the 24-hour customer service window.

Example Pricing for India

Marketing: ₹1.09 per delivered message

Utility: ₹0.145 per delivered message

Authentication: ₹0.145 per delivered message

Service Messages: Free within the 24-hour window.

Understanding the 24-Hour Customer Service Window

When a guest sends your hotel a message, a 24-hour window opens. During this period, you can respond without charges. The timer resets every time the guest replies. Messages sent after the window expires are charged as per the per-message pricing model.

Impact on Hotels Using Eazotel

All WhatsApp billing on Eazotel will follow the new per-message structure from 1st March. Charges apply only to successfully delivered messages. Billing and usage tracking remain fully visible inside the Eazotel dashboard for complete transparency.

How to Optimize WhatsApp Messaging Costs

• Use Utility templates for confirmations and transactional messages.
• Encourage guest replies to stay within the free service window.
• Segment marketing campaigns to reduce unnecessary sends.
• Monitor spending regularly inside the Eazotel dashboard.

Frequently Asked Questions

Q1. When does the new pricing start?
The updated pricing starts from 1st March.

Q2. What is per-message pricing?
You are charged for each successfully delivered template message.

Q3. Are customer replies free?
Yes, responses within the 24-hour service window are free.

Q4. Where can I track message spending?
All usage and billing details are available inside the Eazotel dashboard.